More Than a Brand

Before Reef Supply existed...

There was a little white boat named High Five.

Some of my earliest memories weren't in a store or behind a computer—they were on the water with my dad.

Almost every weekend we'd head to the coast before sunrise. We'd spend hours fishing, exploring harbors, watching dolphins, and learning to respect the ocean long before I understood how important it really was.

Those weren't just fishing trips.

They were where I learned patience.
Where I learned curiosity.
Where I fell in love with the water.

Two Coastlines. One Story.

When I was 10 years old, my family moved from Irvine, California, to Turkey.

It was a huge change.

I left behind the beaches where I grew up, but I discovered something new—Turkey's generations of textile craftsmanship.

Years later, those two worlds came together.

The ocean that shaped my childhood...
and the craftsmanship that surrounded me in Turkey...

became Reef Supply.

Why We Started

Reef Supply wasn't created because I wanted to start another clothing brand.

It was created because I wanted to build something that reminded people why they love the water in the first place.

Whether it's surfing before work...

Fishing with your family...

Watching a sunset after a long day...

Or simply laying a towel on the beach.

Those moments stay with you forever.